Inside Sales Consulting and Execution

We've been helping B2B companies optimize SDR, AE, AM, and CSM strategies since 1998. We’re dedicated to understanding the models, metrics, and motions that deliver scalable growth. Along the way, we’ve worked with 478+ tech companies helping them build more pipeline, win more deals, and expand more accounts.

Our Approach


For over two decades, we’ve been focused on “more” for our clients - more conversations, more pipeline, more growth. Over 405+ companies have relied on our thinking to make their numbers and exceed performance goals. We create hyper-focused road maps and implementation plans that allow our clients to steady their focus on scaling for company growth.


Behind our ideas are our people. Rooted in sales leadership, our team members have built groups, led teams, and carried quotas at the Director and VP levels. That unique experience informs our clear thinking, actionable insights, and measurable impact. We don’t just research sales strategies, we live them.


No two companies are the same, especially when it comes to sales. Our team identifies the key variables that will make your go-to-market motion unique. Whether you need to increase productivity, drive higher conversion rates, or scale your team - we’re here to help take the guesswork out of growth.

Hear from our CEO and Chief Strategist, Trish Bertuzzi

"Qualifying an Opportunity Is the Hardest Part"

"The Bridge Group continues to develop and share the best insights to the ongoing evolution of sales organizations. They're always on the bleeding edge of new approaches. Whenever I'm stuck, I can count on them to quickly help me find a new approach."

- VP of Sales ($300M public software company)

5x AA-ISP Consulting Provider of the Year


Whip-smart folks, Boston and San Francisco offices, a bunch of amazing clients, and award-winning work. That’s why
The Bridge Group has been named AA-ISP's Consulting Provider of the Year five years running.