Every single vendor in your space is targeting your named accounts.
What are you doing to make those accounts want to talk to you?
You can focus on what works for most accounts. Or on what works at the accounts that matter most.
Winning account-based revenue requires orchestration between and beyond the marketing and sales organizations. We help clients by designing and developing Orchestrated Programs - that are intense, focused on plays, and coordinated across teams and channels.
To win acount-based revenue, Marketing must set the stage, select the score, and supply the instruments. We work with you to develop:
Instruments alone don't an orchestra make. To win acount-based revenue, Sales must supply the musicians and conduct the score. We work with you to develop: