Sally Duby 

Chief Sales Officer | Partner

Sally is responsible for helping clients drive revenue growth through strategic thinking and the smart use of models, metrics, and motions. 

Sally would never be called shy about expressing her opinions on inside sales. As an early evangelist, Sally is gratified to see the growth, expansion, and increased respect for the inside sales profession.

Sally learned selling the hard way by knocking on doors selling insurance. Wow, have things changed- thank goodness! She started her inside sales career at Oracle in the early years -- Oracle was one of the earliest adopters of an inside sales model. Sally became a top rep and then moved on to various inside sales management positions.

She built teams for several technology companies and proved the naysayers wrong -- closing up to $500K deals entirely remotely. She then spent 15 years running and managing an inside sales consultancy (Phone Works) and establishing herself as one of the leading technology inside sales experts. Most recently, Sally was at Skype and built a sales team focusing on selling to the corporate market.

Today, Sally is back at her love -- helping companies realize the full power and potential of inside sales. She leads The Bridge Group's west coast office.

The VP of Sales Forum
Sally was one of the first members of the Telebusiness Alliance, an association of inside sales managers, directors and executives sharing best practices and providing educational content.

Realizing an unmet need for a VP-level group, Sally co-founded The VP of Sales Forum. With 700+ members, The Forum provides CROs and (S)VPs a peer-to-peer environment to keep abreast of sales trends and best practices.


  • Joined 2014
  • Promoted to Chief Sales Officer 2017
  • Revenue Summit speaker 2018
  • Promoted to CSO | Partner 2018
  • Most Influential Women in Sales 2019
Connect on LinkedIn.

Salesforce ecosystem


Michigan State Spartans
Rescue dogs

Sally's Recent Work

What Every Sales & SDR Executive Needs to Know

Underrated Metric: Meaningful Sales Conversations/Day 

Moving Upstream – Selling to the Enterprise