Ask anyone at The Bridge Group and they'll tell you: Laurie is never shy about pointing out tactics masquerading as strategy. It's the question she brings to every engagement — not "what should we do next?" but "why are we doing this at all?"

That directness comes from two decades of sales management experience, and it's made her the person both clients and colleagues seek out when a problem needs untangling. Over her years at The Bridge Group, Laurie has worn two hats: building high-performing teams for clients, and building the consultants of The Bridge Group itself. She acts as an advisor, coach, and mentor to the people who deliver the work.

Today, Laurie's work with GTM teams focusses on assessing where teams stand, making them measurably more effective, and helping sales leaders develop the skills it takes to scale revenue. 

Strategy first. Then, and only then, the tactics.