The Bridge Group - Inside sales consultants
 
 

Sales Speaks: Perceptions & Ponderings on Marketing Leads

Research Report & Ebook




Based on a survey of 1,150+ B2B Sales Reps on their view of marketing generated leads.


Chapters:
  • How Reps rate leads
  • What Reps say about lead accuracy
  • How Reps treat leads
  • How Reps judge pipeline impact
What % of Marketing-generated leads fit the 'sweet spot'?
Average response: 31%

Based on % of respondents.

On average, Sales Reps report that only 31% of all leads generated fit their Ideal Customer Profile. Said another way, Sales Reps believe roughly 70% of the leads they receive have a low probability to purchase.
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