Managing Partner
Laurie is never shy to point out tactics masquerading as strategy. It’s both her honesty & ability to see through the day-to-day fray that makes Laurie the go-to resource for dozens of Executives who run Sales and Marketing organizations.
Laurie has always known she was going to be in Sales. Ask anyone who’s worked with her and they’ll tell you – getting Sales strategy right is part vocation, part mission for Laurie. She's applied that passion to every job she has ever had.
Laurie started her sales life in SMB insurance and later joined TeleSales, an outsourced inside sales provider, where she grew her team from 15 to over 100 Reps and 10 Managers.
Today, Laurie uses her two decades of strategic & sales management experience on inside sales assessments, building inside teams and interim management engagements.
Recent Client Work
Recently, Laurie has been lucky enough to work on inside sales projects with BMC, Experian, PayPal & Q1 Labs (an IBM compamny).
Selected Articles by Laurie
"Pricing Isn't the Problem": Spin Selling on the Recession
Pen Pals or Prospects?